Garrio Support Index
Calculate your Response Time Tax
See what slow or missing help may cost when shoppers wait, hesitate, or leave
$
Your store's annual gross revenue
Based on analysis of 558,781 Shopify stores
How the Response Time Tax works
The Research
We analyzed 558,781 Shopify stores and modeled how response time tracks with conversion. The estimate below assumes every hour a shopper waits puts a sale at risk.
The Impact
In our model, stores that answer in <5 minutes convert about 21% better than those that take 24+ hours — fewer quiet carts, and less of the same question coming back.
Response Time
Conversion Impact
Under 5 minutes
+21%
Under 1 hour
+12%
1-4 hours
+4%
4-24 hours
0%
Over 24 hours
-8%